The grateful deads legacy extends beyond its music. Everything i know about business i learned from the. Covered extensively by the media including the london sunday times magazine, the boston globe, the independent uk, billboard, reuters, upi, abc news, canadian business magazine, the street, and the new york post. Sure there will be other ways to gather the music, and it could be more fun, but the sad revelation is that deep within the heart of what was once the grateful dead is just darkness. Win a book marketing lessons from the grateful dead comment with your favorite brand. Marketing lessons from the grateful dead webinar slideshare. Everything i know about business i learned from the grateful. Marketing lessons from the grateful dead explores the phenomenon created by the grateful dead showcasing the extraordinary power of music and the innovations the dead developed to connect and bond with their audience. Everything i know about business i learned from the grateful dead. Brian halligan is an american executive and author. Marketing lessons from the grateful dead business wire. If you stop to think about it, the name is sorta weird.
Just as phil lesh, bob weir, mickey hart, and bill kreutzmann knew it was time to put the final punctuation on the grateful dead, social marketers must realize when its time to wind down a. If you want your business to go on a long, strange trip in the best possible way this is the. Marketing lessons from the grateful dead gives you key innovations from the dead s approach that you can apply to your business. David meerman scott books sales and marketing expert, david meerman scott is the author or coauthor of ten books and the series editor of six.
Jan 01, 2011 the book everything i know about business i learned from the grateful dead. In everything i know about business i learned from the grateful dead, barry barnes deconstructs one of the most fascinating rock bands of our time and uncovers some very powerful and unexpected lessons in innovation, marketing and entrepreneurship. David meerman scott and brian halligan present the most compelling case study in the history of social media and inbound marketing. Get ten of the lessons in this excerpt from marketing lessons from the grateful dead.
With insight about content, marketing and pr, sparksheet offers fresh thinking and thought leadership from spafax and from around the world. Business lessons of the grateful dead the atlantic. You may not realize it from the music industry of today, but in the 1960s the grateful dead pioneered many social media and inbound marketing concepts that businesses in all industries use today on the web. David meerman scott and brian halligan launched their book marketing lessons from the grateful dead on tour the week of the gathering of the vibes festival 72981, 2010. Halligan uses the term inbound marketing to describe the type of marketing he advocates he has coauthored two books on marketing. What every business can learn from the most iconic band in history, authors david meerman scott and brian halligan illustrate how the dead went far beyond being just another touring band to become a cultural movementa way of life. Brian halligan has seen the grateful dead more than 100 times. The grateful dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. Feb 21, 2020 brian halligan and i provide an overview of the bands marketing genius in our new book marketing lessons from the grateful dead. They noticed that their fans were recording their shows.
And rather than trying to have an enormous fan base that was a mile wide and an inch deep like the beatles or the rolling stones, the grateful dead strove to have a deep relationship with a niche audience. Sparksheet is an awardwinning blog published by spafax content marketing. Nevertheless, i tried to convey what credit union execs could learn from the grateful dead and jerry garcia. If inbound marketing has been around for decades, who is an example of a preinternet pioneer. Past presentations in dead studies have represented more than 22 academic. May 26, 2018 the dead didnt form a business huddle back in the day with a 30year road map. They encouraged their fans to record shows and trade tapes. What many people dont know about the grateful dead is that early on they made a decision to treat the band as a business, and made many decisions to leverage their success, without compromising their values. He is ceo and cofounder of hubspot, an inbound marketing and sales software company based in cambridge, massachusetts, and is also a senior lecturer at mit. To keep them playing live, in front of their passionate and loyal fans. Request pdf on aug 31, 2011, stephen lloyd and others published scott d. The grateful dead was doing social media and content marketing long before there was internet marketing.
Viral marketing and social networking have arrived on the scene after a long, strange trip indeed. Jul 20, 2010 marketing lesson from the grateful dead. A tale of the dead, the irs and coffee the revised, 21st century edition of the timeless classic of rock and roll, true love, and incredible adventure. Ahead of their time, the grateful dead make for a great case study in contrarian marketing. Meriwether chairs the grateful dead area of the conference, now celebrating its 15th year. Marketing lessons from the grateful deads reincarnation. The grateful dead can be considered one giant case study in doing social media marketing right, says halligan, hubspot ceo and coauthor of inbound marketing. The book everything i know about business i learned from the grateful dead.
What every business can learn from the most iconic band in history kindle edition by scott, david meerman, halligan, brian. Truckin is a song by grateful dead from the album american beauty. Using excerpts from the recentlyreleased book, marketing lessons from the grateful dead, the boston globe has an interesting slideshow of eight business tips and strategies from the band that. Marketing lessons from the grateful dead minidocumentary on. Marketing lessons from the grateful dead webinar 1. America, the band is a pioneer of common business and marketing strategies. The following text provides footnotes for grateful dead lyrics. Apr 01, 2011 the grateful dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. Etsy is the home to thousands of handmade, vintage, and oneofakind products and gifts related to your search.
Grateful dead archivist headed to dead studies conference. I thought of you when i watched the grateful dead show excerpt on chicagoland tv the other night. Here are business lessons we can learn from the band. Download it once and read it on your kindle device, pc, phones or tablets. Marketing communications departments dictate how a company is to use a logo and corporate colorswith one person in a department billing himself or herself as the logo policeand woe be unto anyone who steps out of line. This short documentary features interviews with prominent members of the grateful dead family as well as the authors. The dead were true marketing innovators of their time. Theres even a book out about marketing lessons from the grateful dead. Aug 02, 2010 using excerpts from the recentlyreleased book, marketing lessons from the grateful dead, the boston globe has an interesting slideshow of eight business tips and strategies from the band that.
The grateful deadrock legends, marketing pioneersthe grateful dead broke almost every rule in the music industry book. Marketing and copyright lessons from the grateful dead. Jul 30, 2015 the grateful dead was doing social media and content marketing long before there was internet marketing. The dead didnt form a business huddle back in the day with a 30year road map. Not only did they pioneer the freemium business model by allowing concert attendees to tape the show, but also encouraged their fans to build a community, and kept them informed. Marketing lessons from the grateful dead david meerman scott.
Each of the 19 chapters presents and analyzes a marketing concept practiced by the dead and. The grateful dead created a business model that was the exact opposite of every. Marketing lessons from the grateful dead minidocumentary. The grateful deads casey jones and creating solos from vocal melodies reverb learn to play. The grateful dead rock legends, marketing pioneers the grateful dead broke almost every rule in the music industry book. But a new book says the band were masters of marketing as well. The band retained creative control and kept ownership of its music catalog. Find out how to make your fans equal partners in your journey, lose control to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away. The grateful dead s legacy extends beyond its music. The grateful dead were much more than a bunch of rockandroll geniuses. The ten most innovative lessons from a long, strange trip kindle edition by barnes, barry, barlow, john perry. Starting in a moment once in awhile you get shown the light in the strangest of places if you look at it right grateful dead improvisation is to the grateful dead as authenticity is to. The grateful dead was an american rock band formed in 1965 in palo alto, california.
This is the story of an aging deadhead, who goes to a concert in eugene, oregon, and gets caught up in an adventure that involves him with a greedy irs, a delusional cia, and the grateful dead. The second is a group of folks who werent even born when i first starting going to grateful dead concerts. What lessons can a rock group teach the rest of us about marketing. Apr 02, 2010 marketing lessons from the grateful dead webinar 1.
The grateful deadrock legends, marketing pioneers the grateful dead broke almost every rule in the music industry book. The following are 3 most important marketing lessons that brands can learn from the grateful dead. The deads mission was to optimize profits to keep them on the road. On february 8, ucscs grateful dead archivist nicholas meriwether will head to albuquerque, new mexico, for the southwest texas popular culture and american culture conference. Grateful dead easy beginner acoustic guitar lessons franklins tower jerry garcia by. Brian halligan and david meerman scott have just published marketing lessons from the grateful dead. In 2006, the grateful dead signed a tenyear licensing agreement with rhino entertainment to manage the bands business interests including the release of musical recordings, merchandising, and marketing.
You can order copies now from amazon for early august shipping. The ten most innovative lessons from a long, strange trip by barry barnes and john perry barlow is an interesting book about philosophy and business. In the past year alone, two highprofile books have been published on the deads marketing acumen and business prowesseverything i know about business i learned from the grateful dead by barry barnes, and marketing lessons from the grateful dead by boston writers david meerman scott and brian halligan. Nov 09, 2005 what many people dont know about the grateful dead is that early on they made a decision to treat the band as a business, and made many decisions to leverage their success, without compromising their values. But lets admit it, they were not exactly poster boys for corporate america. Marketing secrets of the grateful dead set list china cat sunflower i know you. Life lessons from the grateful dead concert magical. The grateful dead s casey jones and creating solos from vocal melodies reverb learn to play. Marketing lessons from the grateful deads reincarnation my daughter convinced me that seeing furthur, the band created by former grateful dead members, would be a good bonding experience. The standard procedure will be to provide links for words or phrases which might benefit from some elucidation without attempting to give definitive interpretations since thats a very personal endeavor.
No matter what youre looking for or where you are in the world, our global marketplace of sellers can help you find unique and affordable options. Brian halligan, coauthor of inbound marketing and david meerman scott, author of new rules of marketing and pr, have joined forces and blended their love of marketing and the grateful dead to extract lessons from the bands thirty some year run to write marketing lessons from the grateful dead. Use features like bookmarks, note taking and highlighting while reading everything i know about business i learned from the. Waltons comments were written for the foreword of marketing lessons from the grateful dead, by david meerman scott and brian halligan. Loosen up your brand too often companies hold tight to their branding. This short documentary features interviews with prominent members of. Marketing lessons from the grateful dead wiley news room.
They achieved success by doing what most other bands werent doing or by doing the opposite of what others were doing. Marketing lessons from the grateful dead is filled not only with information about the band and how they came to be loved by so many, but also with advice on how the deads marketing brilliance can be used in todays business world. The band is known for its eclectic style, which fused elements of rock, folk, country, jazz, bluegrass, blues, gospel, and psychedelic rock. Marketing lessons from the grateful dead business insider. The fundamental assumption in almost every bands business. Use features like bookmarks, note taking and highlighting while reading marketing lessons from the grateful dead. What are some of the marketing lessons that businesses can learn from the grateful dead. I was in the evanston parade on the 4th and there were many, many grateful dead spinoffs marching along from the previous night.